SWANSON TV DINNER
In this brand refresh we focus on the origins of tv dinners. Rather than using green washing or health baiting techniques we wanted to present Swanson Turkey Dinner in an authentic yet retro fun way.
Inspired by the OG design and mid-century kitchens this brand refresh brings humility and warmth to a product of a time passed.
Brand Refresh
Brand Strategy
Social Media
Copywriting
Visual Tone
Team
Esabelle Chen
Audrey Nickerson-McIntyre
Moodboard inspired by early versions of Swanson tv dinners, mid-century kitchens and contemporary takes on “retro” design.SOCIAL STRATEGY
We wanted to give Swansons a warm family feel. The comfort of tv dinners is in its convenience and that will never change.